Title: Rethinking priming: Is it simply prediction?
Contenders: Wing Yee Chow, Sol Lago
Moderator: Shevaun Lewis
Special appearance: Rob Fiorentino (U of Kansas)
Abstract: Priming is one of the most well established psycholinguistic phenomena. When a target word is preceded by a related prime (e.g., doctor-NURSE), processing of the target word is facilitated across various experimental measures. This important finding has been taken to reflect automatic spread of activation between words in the lexicon. Meanwhile, a growing body of literature suggests that top-down prediction has a substantial contribution to priming effects. In the present debate, we will consider a strong version of this hypothesis, and discuss whether all forms of lexical priming could be fully attributed to top-down prediction. Can we be rid of automatic spread of activation altogether?